Bio
About Me
I’m a storyteller to the core, a connoisseur of content, and a firm believer in the power of social proof and engagement. I have an array of creative and strategic skills but people are often most impressed by my knack for boosting the cool factor of essentially uncool things. ðĪŠ
If you’d asked 10-year-old me, I would have told you I’d grow up to be an artist but a 16-year-old me, while still incredibly creative, would have told you I see myself as a hot-shot, pants-suit-wearing, executive.
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“Hmm… How could I do both?”
(dramatic pause)
“I know… Marketing!”
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Cut to the present day and I’ve spent my career successfully balancing creativity and business objectives. I’ve learned so much along the way and I couldn’t be more excited to share what I’ve accomplished with you.
Experience
2017-Present
Office Depot, Inc.
Social Media Lead
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Launch and lead influencer & ambassador programs, amplifying short-form and long-form video, static & written content. KPIs include 281 million+ social impressions at a 7% average engagement rate, $1.8M in Omni Revenue at $6.44 ROAS (2023)
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Successful management of social media sweepstakes - contests and giveaway programs to drive brand awareness & increase traffic, resulting in 1.2B impressions, 500K pageviews, and 300K engagements
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Launched & managed User Generated Content (UGC) tool, leveraging UGC across multiple touchpoints, including onsite landing & product pages, organic social, paid social, email, display & direct mail & in-store. Generated 3M interactions, 5.7% avg. conversion rate & influenced ~$5M revenue
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2017-2017
Office Depot, Inc.
Marketing Lead, HVC
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Execute content expansion efforts, including incremental content-focused emails & website placements
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Plan content marketing strategy, coordinate content, digital, and social marketing efforts for the Ideas Center (Office Depot blog) and other efforts to engage and retain high-value customers
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Lead internal writer for BizBox powered by Office Depot product launch. Partnered with PWC to produce Beta site, including value proposition and go-to-market positioning
2016-2017
Office Depot, Inc.
Content Strategist
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Editor, content strategy lead, and legal compliance liaison for the content marketing program, which brought in $2.4M in attributable in 2015 and $4.2M in sales in 2016
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Managed agency partner on marketing strategy & Copywriters on compelling storytelling & best practices
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Led the creation of the Universal Digital Content Style Guide for OfficeDepot.com
