Bio
About Me
I’m a storyteller to the core, a connoisseur of content, and a firm believer in the power of social proof and engagement. I have an array of creative and strategic skills but people are often most impressed by my knack for boosting the cool factor of essentially uncool things. 🤪
If you’d asked 10-year-old me, I would have told you I’d grow up to be an artist but a 16-year-old me, while still incredibly creative, would have told you I see myself as a hot-shot, pants-suit-wearing, executive.
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“Hmm… How could I do both?”
(dramatic pause)
“I know… Marketing!”
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Cut to the present day and I’ve spent my career successfully balancing creativity and business objectives. I’ve learned so much along the way and I couldn’t be more excited to share what I’ve accomplished with you.
Experience
2017-Present
Office Depot, Inc.
Social Media Lead
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Launch and lead influencer & ambassador programs, amplifying short-form and long-form video, static & written content. KPIs include 281 million+ social impressions at a 7% average engagement rate, $1.8M in Omni Revenue at $6.44 ROAS (2023)
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Successful management of social media sweepstakes - contests and giveaway programs to drive brand awareness & increase traffic, resulting in 1.2B impressions, 500K pageviews, and 300K engagements
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Launched & managed User Generated Content (UGC) tool, leveraging UGC across multiple touchpoints, including onsite landing & product pages, organic social, paid social, email, display & direct mail & in-store. Generated 3M interactions, 5.7% avg. conversion rate & influenced ~$5M revenue
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2017-2017
Office Depot, Inc.
Marketing Lead, HVC
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Execute content expansion efforts, including incremental content-focused emails & website placements
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Plan content marketing strategy, coordinate content, digital, and social marketing efforts for the Ideas Center (Office Depot blog) and other efforts to engage and retain high-value customers
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Lead internal writer for BizBox powered by Office Depot product launch. Partnered with PWC to produce Beta site, including value proposition and go-to-market positioning
2016-2017
Office Depot, Inc.
Content Strategist
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Editor, content strategy lead, and legal compliance liaison for the content marketing program, which brought in $2.4M in attributable in 2015 and $4.2M in sales in 2016
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Managed agency partner on marketing strategy & Copywriters on compelling storytelling & best practices
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Led the creation of the Universal Digital Content Style Guide for OfficeDepot.com
